Larry Strom on what it takes to create customer delight at a dealership

[admin]

"On an individual basis, we take every customer's problem and try to do what we can to help them... sometimes it doesn't even make sense, but we do it."  -   Larry Strom.

If you missed the video, we have made it available if you click here:  http://www.ai-dealer.com/Doing_The_Right_Thing.html

Sounds like an innovative approach to advertising expenditure to us.  This dealer thinks of it as the cost of customer acquisition and is so successful with it because his staff are dedicated to the ideal of great customer satisfaction.  They go out of their way to look for ways to provide great customer service... and (in our opinion) than takes happy, dedicated employees or it just doesn't happen.

Do your customers describe your dealership as "The Best Car Dealer in town."  How powerful is that when there are competing brand dealerships?

Exactly the stuff of Service=Profit Link ideals.  Unconventional, powerful, innovative.  This dealer makes it back in spades through customer loyalty.

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The statistics about the importance of women as a consumer are very familiar to all of us. Women account for 85% of all purchases which includes everything from homes to groceries and control TRILLIONS of dollars of wealth in this country. For those of us in the Automotive Industry, we know how vital the women consumers are to all of us; after all, they represent over 65% of our business. The challenge for all of us is how to make our place of business a comfortable place for women to patronize and purchase our products and services.

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The statistics about the importance of women as a consumer are very familiar to all of us. Women account for 85% of all purchases which includes everything from homes to groceries and control TRILLIONS of dollars of wealth in this country. For those of us in the Automotive Industry, we know how vital the women consumers are to all of us; after all, they represent over 65% of our business. The challenge for all of us is how to make our place of business a comfortable place for women to patronize and purchase our products and services.


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"It's all about the results," says Sean Wolfington, owner of BZ Productions, a digital marketing company that builds websites for some of the largest dealers in the U.S, including the Automotive News "Best Website" award winners, Tasca.com, Herb Chambers, and others. "Most successful dealerships have learned that the Internet is not just about having an Internet department that sells incremental units," he says. "But it is also about marketing the entire dealership." He believes that the Internet is one of today's most effective marketing mediums, generating more quality traffic to the dealership at a lower cost than traditional marketing mediums and it is measurable.


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[rajiv123]

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