Online, Are You Tracking the Correct Metrics In Your Dealership?

[admin]

In this week's newsletter, the question was asked, "Have you been tracking activity based metrics or dollar and sense results based metrics?"

Have you been tracking, clicks, leads, calls and website visitors or number of sales and amount of profits generated for the effort and expense generated?

Here is a link to the full article titled Online, Are You Studying The Right Metrics Of Success For Your Dealership?

After reading it, let us know your thoughts by posting here.

[maruthi]

Ai-Dealer's founder and CEO, Brian E. Hoecht, says "Using the shopping cart, consumers get to build their own car deal. They get an accurate selling price and monthly payment. Their ability to self-serve the whole transaction eliminates much of the angst associated with the current alternatives (leads and showroom visits) when shopping for a car. Online consumers really enjoy being able to shop and not just inquire before they have to talk to a salesperson or go in to a dealership. Which is the odd part; once they no longer have to go the dealership for a sales consultation, experience shows that they want to because trust has been established."


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[siva]

Electronic Commerce or Ecommerce or E-commerce is simply the buying and selling of goods and services utilizing the Internet.  An ecommerce site can be as simple as a catalog page with a phone number, or it can range all the way to a real-time credit card processing site. Goods and services can range from large bulky items, to consulting services, to instantly downloadable software.  An ecommerce solution can range from a few pages for a small business with a few items for sale all the way to a large online retailer such as Amazon.com, with thousands of pages and items.



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