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Ai-Dealer Forum > General Category > Car Dealer Shopping Cart eCommerce - Why or why not? > What is the Raison D'etre of your car dealership's website?
Poll
Question: Do you think adding a shopping cart for vehicles to your dealership's website will help improve the score you observed with your consumers?
Believe adding a shopping cart for vehicles will help - 1 (100%)
Do not think so - 0 (0%)
Not sure or don't know - 0 (0%)
Don't care.  Like making consumers call or email + come in to do anything more than get info. - 0 (0%)
Total Voters: 0

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Author Topic: What is the Raison D'etre of your car dealership's website?  (Read 1370 times)
admin
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« on: March 07, 2008, 08:13:38 AM »
When you ran this poll on your car dealership's website:
  • What was the purpose of your visit to our website today?
  • Were you able to complete your task today?
  • If you were not able to complete your task today, why not?
With the following listed purposes:
  • To research cars
  • To buy a new car
  • To buy a used car
  • To schedule service
  • To buy parts or accessories
  • Other - describe

Of those consumers on your site to buy a new car, how many answered that they were able to complete what they wanted to do?  Please use the poll above to share your opinion on your results.

If you have other comments or observations you wish to share, please do so by replying to this forum thread.
« Last Edit: March 07, 2008, 08:19:01 AM by admin » Logged
maruthi
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« Reply #1 on: March 10, 2010, 04:18:15 AM »
John Meadows, Ecommerce Director at Huffines Auto Group in Dallas, TX who has been on the program at Huffines' Hyundai store in Plano since January of last year went on to say "Our sales results with the shopping cart at our Plano store are such that we have now signed up our entire auto group. I think in 5 years, this will be the only way people will buy a car."

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renuka
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« Reply #2 on: March 13, 2010, 12:49:38 AM »
We often spend hours helping one customer over the phone because we want to make sure that customer will be with us long term. So we shoot straight, we tell the get rich quick people they wont get rich and we tell businesses what they can really expect from their website. If you are still on the phone after we tell you that money wont rain down tomorrow, then we know you are realistic and will get great value from your website.


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rajiv123
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« Reply #3 on: April 05, 2010, 01:54:10 PM »
John Meadows, Ecommerce Director at Huffines Auto Group in Dallas, TX who has been on the program at Huffines' Hyundai store in Plano since January of last year went on to say "Our sales results with the shopping cart at our Plano store are such that we have now signed up our entire auto group. I think in 5 years, this will be the only way people will buy a car.


SMARTLIPO
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