Car Dealers Selling Cars Online: The Good, The Bad and The Ugly

[admin]

On a PowerPoint presentation made available on Google Docs, Ai-Dealer's CEO captured what he felt were the biggest impediments to car dealers achieving successful, profitable Internet sales volume.

You may view the video here or download it in PowerPoint here

After viewing it, let us know what you think of our assertion that what is most broken today is:

• The fact that your Internet sales funnel narrows too rapidly
• It narrows too rapidly because of technological design issues and having the wrong conversation with your consumers (your conversation, not theirs)

Any opinion at all will do.  It has been quiet around this forum lately.

[yhurg]

Slide 12 really identifies with me. The topic of branding. Using Search to represent your brand online. Consumers are not expecting a "shop and buy" experience on the Web for vehicles, but if you can connect with them virtually, connect beyond the lead level and truly engage, then introducing them to your shopping cart should prove quite effective because not only are you meeting their utility needs (a vehicle) but also their comfort and convenience needs.

Your message is pretty clear. "Build trust" and "design your website so consumers want to do what you want them to do."

This is no small feat.

We have started providing blogs and forums for our dealers to give dealers and their customers a platform to engage, but without dealership personnel being creative and sincere in utilizing these mediums I don't think you can get customers to engage.

A vehicle shopping cart is certainly a means for giving customers what they want and getting what you want as a dealer, and I think that with a blog and discussion forum tied in with it and your CRM process dealers have an excellent chance at offering their customers something unique, valuable, and of mutual interest.

[rajiv123]

Slide 12 really identifies with me. The topic of branding. Using Search to represent your brand online. Consumers are not expecting a "shop and buy" experience on the Web for vehicles, but if you can connect with them virtually, connect beyond the lead level and truly engage, then introducing them to your shopping cart should prove quite effective because not only are you meeting their utility needs (a vehicle) but also their comfort and convenience needs.

Your message is pretty clear. "Build trust" and "design your website so consumers want to do what you want them to do."

This is no small feat.

We have started providing blogs and forums for our dealers to give dealers and their customers a platform to engage, but without dealership personnel being creative and sincere in utilizing these mediums I don't think you can get customers to engage.

A vehicle shopping cart is certainly a means for giving customers what they want and getting what you want as a dealer, and I think that with a blog and discussion forum tied in with it and your CRM process dealers have an excellent chance at offering their customers something unique, valuable, and of mutual interest.


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[mahitha]

Whether it is by remaking the human-to-machine interface by applied Artificial Intelligence or by empowering dealers to provide effective e-Commerce to their consumers, Ai-Dealer is committed to making the world a better place.

We love what we do and by creating exciting and fundamentally new capabilities, we are seeking to improve the lives of everyone touched by the process.

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[mayuri]

A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web.


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[lavanya]

Many of us have toured a fire station and observed its orderliness.  From each individual's clothing and equipment to the vehicles, all is highly organized to save time and guarantee that nothing is left behind.  This order doesn't just happen - It takes planning and constant attention.

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[nandu]

Ai-Dealer's founder and CEO, Brian E. Hoecht, says "Using the shopping cart, consumers get to build their own car deal. They get an accurate selling price and monthly payment. Their ability to self-serve the whole transaction eliminates much of the angst associated with the current alternatives (leads and showroom visits) when shopping for a car. Online consumers really enjoy being able to shop and not just inquire before they have to talk to a salesperson or go in to a dealership. Which is the odd part; once they no longer have to go the dealership for a sales consultation, experience shows that they want to because trust has been established."


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