Sun Tzu for Car Dealers. Got Shopping Cart?

[admin]

2300 years ago, Chinese general Sun Tzu wrote:

“The opportunity to secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.”

If Sun Tzu were alive today and a car dealer, how do you think he would conduct himself?

How would he feel about, study and act upon what is happening in the marketplace around him?

Given what AutoNation, Lithia and Ai-Dealer's shopping cart ecommerce-enabled dealers are doing with transactional car dealer websites, what do you think he would do?

Here is a link to the full article on the topic.  When you are done reading it, please return here and post your comments.

http://www.ai-dealer.com/Sun_Tzu.html

[yhurg]

This is a lot of good information. This article alone is enough fodder for me to write on my blog for more than a month.

Your point about consumer disenfranchisement is dead on. Social media is forcing dealers to change their ways just like the Internet in general forced dealers to be more transparent with their pricing and info. But social media is requiring change at the dealer level beyond the commodity of automobiles.

The culture change behind this is going to take 2-3 years, but with software such as Ai-Dealer that enables dealers and sellers to complete 100% of their business together in a true e-commerce fashion, I suspect we can see this shift unfold more quickly.

Check out our recent post on the AC Blog which gets in to this topic a bit.

 

[admin]

That's an interesting way of putting it Ryan.

And while I had to do a search on the term social media in order to understand it (I am just a car guy after all), I'm posting this reply so others will know what it means too.

From the link above...

Social media: Anything that uses the internet to facilitate conversations

And since social media for car dealers is clearly your space Ryan, I'd bet you could even help Wikipedia out... the rest of their definition really needs some polishing as it really doesn't capture the essence of the why + how of social media... and they have asked for an expert to help.  You have my vote.

[yhurg]

Interesting that Wikipedia is in need of expert attention on the subject of social media. So many blogs I read today from top bloggers discuss the idea and practice of social media marketing and everyone knows that surpassing Wikipedia in natural search listings on specific topics is huge victory. There is no shortage of social medialites and Wikipedia folk.

I do not spent much time on Wikipedia and until we have a proven formula for leveraging social media sites for car dealers and car buyers, it would be premature for anyone to claim expertness.

We have come a long way in the past 6 months at web2ologies on a formula for this. Our product is now marketable and that is our next great challenge...marketing it to car dealers. The SEO companies that get a glimpse of what we are doing understand it, so my hope is that we can convince them to leverage our unique formula.

Thank you for the vote.

[rajiv123]

This is a lot of good information. This article alone is enough fodder for me to write on my blog for more than a month.

Your point about consumer disenfranchisement is dead on. Social media is forcing dealers to change their ways just like the Internet in general forced dealers to be more transparent with their pricing and info. But social media is requiring change at the dealer level beyond the commodity of automobiles.

The culture change behind this is going to take 2-3 years, but with software such as Ai-Dealer that enables dealers and sellers to complete 100% of their business together in a true e-commerce fashion, I suspect we can see this shift unfold more quickly.

Check out our recent post on the AC Blog which gets in to this topic a bit.



nc mortgage rates
best forex robots

[rajiv123]

That's an interesting way of putting it Ryan.

And while I had to do a search on the term social media in order to understand it (I am just a car guy after all), I'm posting this reply so others will know what it means too.

From the link above...

Social media: Anything that uses the internet to facilitate conversations

And since social media for car dealers is clearly your space Ryan, I'd bet you could even help Wikipedia out... the rest of their definition really needs some polishing as it really doesn't capture the essence of the why + how of social media... and they have asked for an expert to help.  You have my vote.



day trader blog
AVAIL