In a recent article titled "The World in 2007: Don't Bet Against the Internet", Eric Schmidt the CEO of Google was quoted as saying:
"…what’s surprising is that so many companies are still betting against the net, trying to solve today’s problems with yesterday’s solutions. The past few years have taught us that business models based on controlling consumers or content don’t work. Betting against the net is foolish because you’re betting against human ingenuity and creativity.
Of course this new technology raises profound challenges for many established companies..."
Does this apply to your dealership and how your dealer, managers and you act? What are the best dealerships doing online these days to turbo charge their profits and sell more cars online?
Read the full article by following the link below, then come back to this forum to post your thoughts and comments.
http://www.ai-dealer.com/Dealership_Digital_Divide.html
