Speaking with Internet Managers, Dealers and General Managers every day as I do, I believe that much of the current frustration in the market lies in the experimentation approach to implementation taken by many dealerships when it comes to the Internet. "We'll put someone in charge, get a website and CRM program, buy some leads and see how it goes while the rest of us keep doing what we have always done." I call this a Spoke implementation in that the Internet operation becomes a separate effort from everything else the dealership does.
So what is the alternative? Well as the market has matured (all consumers now use the Internet) and the available execution tools have expanded and improved, I believe dealership's Internet efforts need to become more central to everything that the dealership does. Internet execution needs to become a Hub, not a Spoke in the operation.
Follow the link below to read the full article and explore what the differences between a hub and spoke would mean to your dealership, how it operates and what it could mean to your bottom line, your pay check and dealership's ability to sell cars online.
http://www.ai-dealer.com/Hub_or_Spoke.html
