The full Cow Path story goes something like this:
“Back in the days before automobiles, most transportation was based upon a system of paths through the surrounding terrain that were created by the movement of animal livestock. As society moved from an agricultural to an industrialized basis, these cow paths were no longer an efficient means to transport the prevalent goods of the day.
It would have been entirely inappropriate and inefficient to just pave over the cow paths. Instead an entirely new transportation system was planned – bridges, ramps, roads, superhighways along major city to city routes and so on. In other words, a series of superhighways was built.
Hence the expression… when building a superhighway you should NOT just pave the cow paths.”So what does this mean to you and your Internet execution? Follow the link below to read the full article and what some of the best Click and Mortar dealers and manufacturers are doing to sell cars online. You will also find a link at the bottom of the article to return here so you may post your thoughts and comments on the article.
http://www.ai-dealer.com/Paved_Cow_Paths.html
