Yes, the headline was borrowed from Marshall McLuhan's famous work on advertising and how the medium through which consumers experience it IS the message.
http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htmThe concept is extensible to car dealer's websites. Specifically:
How well does your dealership's website deliver your brand message?
What is the primary purpose of your website?
- To sell more cars?
- To communicate your brand?
- To otherwise make you easy to find and easy to do business with?
- What separates your website (and your dealership) from the next dealership up the street?
Follow the link below to explore answers to these questions, what the best car dealers in the nation are doing about it, tips to avoid "medum failures" and achieve success with your efforts to sell cars online. There is a link at the bottom of the full article that will let you return here to post your thoughts and comments.
http://www.ai-dealer.com/Websites_-_The_Medium_is_the_Message.html
