You are not alone. Most dealers today are wondering where all of their showroom traffic has gone. In most major markets, showroom traffic in the form of “shoppers” has been in serious decline for several years. I don’t know the exact percentages, but I know that I talk to dealers almost every day that ask me how they can “get more showroom traffic.”
Unfortunately, the showroom traffic you are looking for is a thing of the past and it won’t be returning unless the internet goes away. You are not going to get your traditional shopper in to the showroom or on the lot like you did 10 or 15 years ago. I’m sorry, but it just won’t happen. You can blame your good friend, the internet. Yes, once again the internet is at fault. Before you join a support group for internet haters, let me offer some perspective and encouragement.
...This article was a guest post by Shaun Raines, the founder and CEO of
www.DealerAdvisor.comFollow this link to read the full article. Don't worry, Shaun has written many ideas about what you can do to fill your showroom back up. Once you are done reading these online car dealer sales strategies, please return to this forum and post your thoughts and comments.
http://www.ai-dealer.com/Want_More_Showroom_Traffic_.html
