While a somewhat humorous way of stating it, most dealership websites are guilty of this: they ask for the consumer to provide their personal information before they have earned the right. You wouldn't do it that way in your showroom, so why are you doing it that way on your website?
Follow the link below to read the full article, explore what the nation's best dealerships are doing to deepen the online car buying conversation with their consumers, and announcing that their websites are "open for transactional ecommerce" and not just for inquiring.
http://www.ai-dealer.com/First_Date_Marriage_.htmlWhen you are done reading the article, there is a link on the article page which will let you return here to post your thoughts and comments.
