Car Dealers Selling Vehicles Online

ReachLocal and Partners Present

Reach For Knowledge; Grow Towards Success!
A 2-Day Interactive Workshop of Applied Best Practice

Wednesday March 19th and Thursday March 20th, 2008

Car Dealers:  Internet technologies are tools.  Come learn how to wield them with some of the best in the business. 

Leverage years of applied car dealer Internet knowledge, experience and best practice.

Explore the theory, study practical examples, ask questions, get help on implementation.

Consider attending this workshop if:

• Your dealership has been in the Internet game but unable to score
• You are looking beyond survival towards sustainable success

This highly interactive workshop will help you learn how to pick up the pieces that you have today and make them work.  You will hear from industry experts and successful Internet Directors / Managers that will help you start getting the traction you need.

The focus will be on YOU and YOUR BUSINESS!  Both days are packed with excellent speakers including car people just like you from real dealerships. 

Come with questions and topics and plan to participate in a great workshop designed to help you succeed.

Topics:

Automotive Websites by Shaun Raines, CEO of Dealer Advisor 

• What is important in a website
• Your brand online
• Your business from your consumers' viewpoint
• Would you do business with you?
• Calls to Action...
• What is website success?

Third Party Leads and Third Party Inventory Listings, by John Meadows, eCommerce Director of Huffines Auto Group

• Important factors in choosing providers
• Measuring ROI
• Marketing on their sites

CRM & Lead Management Tools, by Jeff Kershner, Founder of DealerRefresh

• Why have one
• Critical considerations in choosing
• The good, the bad and the ugly

Internet Lead Follow up Processes, by Chris Hanson, eCommerce Director at the David Thomas Auto Group

• The spoken and unspokent buyer-seller conversation
• Know your sources
• Ask questions
• Permission to speak

Transactional Car Dealer Websites / Shopping Carts, by Brian Hoecht, CEO of Ai-Dealer 

• Two paths to the same goal: Shopping vs. Inquiring
• What it means for car dealers:  Vehicles, F+I, service, parts
• Different but complimentary with leads
• Message reasonance with consumers

 Search Engine Marketing, Search Engine Optimization, Pay-Per-Click, by Seth Winterer and Jamie Adams, Directors of ReachLocal Auto

• SEO / SEM / PPC
• What these are
• How to manage
• What is important in evaluating providers or DIY

Special Keynote speakers:

Nathan Hanks, CDO and Founder of ReachLocal

tbd, High Profile person to be named later.

Registration:

$495 per person before February 20th

$695 per person on or after February 20th

$795 per person at the door

 

And it wouldn't be a dealer event without some kind of special... GM’s and Dealer Principals attend free with one paid attendee.

Or two... 2nd + paid attendee per dealership gets $100 discount.

 

Here is how to register for the event:

1. Download a registration form.
2. Send the completed form along with a check made payable to Ai-Dealer to 710 Harman Ave., Dayton, OH, 45419. 

 

Facilities:

Sessions will be held at the world-class facilities of ReachLocal, located at:

6400 International Parkway, Suite 1501, Plano, TX, 75093