Press Release - For Immediate Issue

  Dealer Direct Microsites

Ai-Dealer.  Dayton, OH.  February 4, 2010. 

Ai-Dealer, the long-running pioneer in car dealer shopping cart ecommerce, today announced the launch of a new product line.  Licensed a la carte or in conjunction with its breakout "Shopping Cart Ecommerce" program, its new "Dealer Direct" microsites offer several competitive advantages to its car dealer clients.

Where its Shopping Cart Ecommerce program allows consumers to prepare their own car deal entirely online with price, credit, rebates, interest rates, trade value and equity, extended warranties, protections, accessories, tax, title, fees and accurate monthly payments, its new "Dealer Direct" micro-websites perform several functions in support of online transactional shopping.  Specifically:

• Dealer owns <City/Name>-<Brand>-Direct  (or whatever they want to call it) as a destination microsite
• Actually the above is the umbrella site
• Dealer also owns <City/Name><Brand><Model> sub-sites
• Consumer passes seamlessly from umbrella site to sub-site based on vehicle selection
• Sub-sites explain via consumer-friendly interface "style" differences in equipment, colors
• Consumer then shops online - via shopping cart, call, or email.

"This is a natural extension of what our dealers and consumer were asking us for" said Brian E. Hoecht, Ai-Dealer's founder and CEO.  "When we originally built our shopping cart, we only intended it to be the deal calculator to allow consumers to buy online from the car dealer.  However, what the we've found is that the information consumers need to shop effectively just wasn't being met by car dealer websites.  So while we have no intention of becoming a car dealership website provider, we do find that in the current era of digital marketing, these microsites have a definite niche and need.  Most importantly they sell vehicles for the dealers using them, and the consumers are happy too."

Since it is new, naturally everyone wants to see it in action.  Please visit www.greenville-honda-direct.com for a live viewing of both the Dealer Direct microsites and the Shopping Cart in action.