Trust is earned not given.
It is true in the car dealer business.
It is true in every business.
It is true in every facet of human interaction.
It is true when selling cars online via the Internet.
Technology does not change a thing.
David Thomas is a dealer using the Ai-Dealer shopping cart. Recently he shared his reflections on consumers buying cars, online trust and his stores' actual experience with the shopping cart service he subscribes to from Ai-Dealer.
His article ran on page 24 of the December issue of Dealer Marketing Magazine. You may view it online on their website or view it as a *.pdf here.
In the words of legendary baseball strategist/statistician Bill James:
"There will always be people who are ahead of the curve, and people who are behind the curve. But knowledge moves the curve."
We have nothing to add, except a "Thank you to David Thomas and his Internet Director, Chris Hanson for sharing their knowledge and helping our industry move its curve."
If you would like to share a perspective on this article or online trust as it pertains to car dealers selling cars online, you may do so using our forum which you will find here.