Humanizing technology using Artificial Intelligence
Pure Science or Practical Art?
New Profit Center for Dealers
Did you know that you can make money for your dealership just by making relevant referrals to consumers on the Internet? No, you will not be cannibalizing your parts department's sales. We are talking about referrals of products and services your dealership does not sell and probably could not sell profitably. It is like having a brand new profit center. No risk. Consider it to be found money. It is.
Through its Ai-Referrals program, Ai-Dealer introduces its dealers to the world of Internet referral marketing. By acting as a guide, AI-Dealer helps its dealer partners navigate these unchartered waters.
We love sharing the excitement dealers feel when they make money just by making recommendations. Especially when they profit from offerings they struggle with in a bricks-and-mortar setting.
The aspect that surprises most dealers is exactly how many opportunities they have to make referrals... and the opportunities to make relevant referrals increases exponentially once the consumer is on your dealership's website and engaged in the buying process.
To help get your creative juices flowing, we have listed some thought-starter ideas below.
Neat stuff for vehicles you don't and shouldn't stock
Drive Werks. Consumers love this stuff - car covers, radar detectors, tools, performance options, car care, garage gadgets and many other products that people who love their cars love to lavish on their vehicles.
Tire Rack. Whether it is custom brake calipers and rotors or true tuner kits and supplies, the Tire Rack is your one-stop-shop.
Want more ideas... How about: running boards, bed lines, custom window tints, dent removal, satellite radio, and on and on... Most consumers buy a whole host of things when they buy a new vehicle and today your dealership doesn't get anything from it.
At the end of the sales process, make suggestions based upon what you "know"
Consumers almost always buy a new vehicle for a reason. Very few people have to buy a vehicle. Leverage that reason to earn referral fees. Why not? Your consumers are going to buy these things anyway. Why shouldn't you earn your fair share?
Amazon. One big reason new families buy a vehicle is for a new baby. Suggest a new baby seat. Have a new dog? Suggest a dog seat belt and divider cage. The Ai-Sales program knows to which consumers these suggestions would be relevant. It "thought" to ask.
How about useful services to those in the buying process?
The list of what you can refer really is endless. It is up to you to keep the offers RELEVANT to what the consumer is doing and not so many of them as to be overwhelming. It is also your responsibility to research the brands you feel comfortable recommending and that pay the highest referral fees.
As you'll soon discover, many people make their entire living from these referral sites. Why should your dealership not get its fair share?
Obsolete Parts Inventory
As a final bonus for you because you were persistent enough to make it to the bottom of this page, here is one additional "loss prevention center" for your dealership. Don't take write offs due to parts obsolescence any longer. Can't return an opened OEM electronic part? Sell it on eBay.
eBay. You would be shocked what people are selling online on eBay. SHOCKED! Want to learn more about how to sell effectively on eBay, click on the banner below and get signed up. Guess what? Many dealers move their used cars here too!
What are you waiting for?
Ready to start making money just by making timely and relevant referrals? We'll let you pick the financial statement line for it.